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SIX READY-TO-USE, PERSONALITY-PACKED SALES EMAIL FORMATS PEOPLE ACTUALLY WANT TO READ (AND BUY FROM).

...that you can pull out whenever you've got something to sell, without writing another “3 tips for…” email or giving that “BUY NOW!!!” energy. Including your very own Email Lab, where I walk you through writing each email.

Stupidly easy to use. And damn good at making you money.

The Damn-good 

sales emails toolkit

LET'S MAKE MY LIST SOME MONEY →

“I'm beyond happy with the Damn-Good Sales Email Toolkit. I finally got rid of the generic 'AI - Language' and found more of my own voice back. I got several compliments about my emails that people actually like reading. I also used it as inspiration to write my landing pages, so it goes way beyond just 6 sales emails. ”

— Caroline van der Weerd - Neuroscientist, Psychedelic Expert & Founder of Ignition Transformations

“Found more of my own voice back.”

worth the investment!

Congrats. You've got an email list.

Actual humans who've willingly handed over their email addresses because they want to hear from you. And you've been meaning to email them about your course, coaching package or that digital product since approximately Easter.

Now, I don't want to make any wild accusations here, but... I'm guessing that hasn't quite happened yet? (And no, that automated welcome email from four months ago doesn't count.)

Let's make your email list a little more financially useful, shall we?

Sure, you could ask Claude to write you some emails. 

In fact, I'm guessing you already have.

But after telling it for the fifth time to “make it sound more human” (and PLEASE stop with the em dashes), you've got an email that technically contains words, but you'd rather wear wet socks, clean the shower drain or [insert awkward thing] than actually send it. Or just write the bloody thing yourself.

Except... what WOULD you write without sounding painfully salesy or generic?

If only you could borrow a copywriter's brain for fifteen minutes and know exactly what to write, eh?

Well, I can think of at least six damn-good ways to do that.

And I've made them ridiculously easy for you to steal.

I've packed six of my favourite sales email formats and copywriter know-how into one toolkit to turn “I should probably email my list” into actual sales.

GIMME THE TOOLKIT →

a fairly generous amount of copywriter brain for €49, if I may say so myself.

I've written hundreds of sales emails for other people's businesses, from some of the biggest Dutch coaches and creators to international brands like BossBabe.

Hi, I'm Ferris. 

Emails that brought in €30K+ in four days for one client and helped sell around 100 copies of a €39-ish product in a single day for another.

I've learned a thing or two about what gets people reading, what makes them care and what gets them buying.

And you don't even need to be a brilliant writer to write these. If you have something to sell, can write a shopping list and have a basic ability to type, you're off to a decent start.

I've included the breakdowns, fill-in structures, examples from different businesses, and suggestions for what to say next.Basically, template-level easy without ending up with template-y copy.

(but if you're after a template you can fill in within 30 seconds and send to your list without changing a single word, I suspect you'll be disappointed.

You'll have to do a little writing yourself. I'll just make it so easy that you might actually enjoy doing it.)

Think of this toolkit as having a copywriter sitting next to you, walking you through every sales email, except I'm €49 and available whenever you fancy.

Six sales email formats. That's it.

Because I'm guessing you've already got a free PDF of email ideas somewhere that you've done precisely nothing with, and I figured six really bloody good ones would be more helpful. 

The kind I've actually used to sell things for clients, with enough examples, breakdowns and hand-holding that you'll know exactly what to DO with them.

Look, I could've turned this into a €497 course with 53 videos and a workbook. Instead, I've made it as stupidly easy to use as humanly possible, so you might actually finish something you bought online.

You get the entire toolkit in Notion, downloadable PDFs, AND the interactive Email Lab, where you can write your emails as you work through my instructions.

I've already done the figuring-out-what-goes-where part for you. You can just get on with writing the good stuff.

And your very own Email Lab.

Take a peek inside the Email Lab.

Your sales email, written right there with me.

In fact, I've built you an entire Email Lab where you can write them WITH me.

You pick the email you want to write, and I'll walk you through it with my prompts, examples, suggested lines and all the little bits of copywriter thinking that usually happen inside my head. And the Lab puts them together into a complete draft you can edit and make your own.

(Well, almost.)

YOUR VERY OWN EMAIL LAB

All my prompts, examples and suggested lines, already built in.

No need to install anything fancy on your laptop, mess around with Claude or pay for another subscription

Just you, your ideas, and a copywriter who's already done the thinking.

Justine's feedback about writing without ChatGPT Justine's feedback about writing in her own voice Justine's feedback about the toolkit

You know - opinions, funny little observations, everyday stories, slightly nosy questions and the occasional joke.

So if you prefer your emails safe, generic and a little boring because “at least it sounds professional”, these probably aren't for you.

But if you'd love to sound a little more like yourself and still make some damn-good sales?

For people who like their sales emails with a little more personality than a customer service chatbot.

get instant access

“I should probably email my list” “oh, look, someone bought something.”

Some of the dangerous side effects this might get you...

Experiencing the deeply satisfying little ping of a new sale while you're doing something completely unrelated to your business.

Sell from your list regularly without every email feeling like a promotion or waiting until you have a launch (you might even start looking forward to writing emails??)

Make your emails feel recognisably you — even if you don’t think of yourself as particularly funny, witty or “good at storytelling.”

Make your reader feel suspiciously seen. As in: “Okay, were you in the room when I said this?” specific — so you don’t have to work nearly as hard to convince them your offer is for them.

And if one email helps you sell a couple more copies of your ebook, a seat in your workshop or one extra coaching session?
Well. You can do the maths.

Oooh, you got questions?

Is this AI writing my email?

Nope. And that's very much on purpose.

I'm a copywriter, and I still believe the best emails come from your own observations, opinions, stories and the way you naturally would say things.

So I've taken the copywriter thinking, structure and guidance and built them right into The Email Lab. You write your answers, and the Lab puts them together into a draft, with the structure already in place.

Do I need any software or subscriptions?

Nope. The toolkit lives in Notion, every email comes as a PDF, and I've built The Email Lab on my own website, so you can simply open it in your browser and start writing.

You don't need an AI account, a paid subscription, or anything complicated to install.

If you can open a website and type into a box, you're sufficiently qualified. Congratulations.

How do I use these?

These are not six rigid templates where you fill in twelve blanks and somehow end up sounding exactly like the other 400 people who bought the same product.

You'll get the structure, obviously. Full examples. The strategy and decisions behind them. Questions to help you find your own angle. Lines you can steal. Subject line ideas. The whole thing. But more importantly, I want you to understand why each email works so you can take the thinking and make it yours.

You’ll notice there’s storytelling in here, but I’m not going to tell you to “just tell more stories” and leave you staring at Google Docs wondering what the hell the time you missed a flight has to do with your coaching programme.

You’ll see how to actually use the story. Where the sales angle comes from. What thought you’re trying to create in your reader’s head. How to get from something that happened to you to something relevant to what you sell without stapling a life lesson onto it against its will.

And you can use them however you like. Nobody is keeping score.

Have a little fun with them. Colour outside the lines.

What can I sell with them?

This can work for your signature programme, or for a small €29 product. And you don't necessarily have to send people straight to something paid. Every email can move the relationship forward somehow. That's selling too.

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