Sales copy that doesn’t sound like sales copy
(BUT MAKES THEM SAY "TAKE MY MONEY")
SALESCOPY THAT DOESN'T SOUND LIKE SALESCOPY
You know your stuff, but struggle to put into words what you really, really have to offer.
YOU'VE GOT THE COURSE. I'VE GOT THE STRATEGY & WORDS.
NOW, LET'S GET IT TO THE PEOPLE WHO NEED IT.
And you know your offer holds the potential to change lives, but...
Or you resist it, so it’s holding you and your business back big time.
You secretly think, “Oh, if only someone would just do that for me.” (Hi, there!)
You wish your offer would just bloody sell itself.
You know you can optimize your message, but you don't know how.
And let's be honest: you're busy. You're idea rich, but time poor.
You think sales and marketing is slimy or scammy.
The good news?
You don't have to do it all.
... So alas, "sell new course", "fix about-me page" and "reel in dream clients" are still stuck on your Monday to-do list.
You're a coach, an online course creator, a service provider, or a creative entrepreneur. You've got the passion and the expertise, but getting your message out there? That's a whole other challenge.
Turns out, running a business online requires so.many.written.words.
The thought of sitting down to write yet another email is giving you a headache.
You didn't start your business to become an email machine.
You have big ideas to share, people to help, and a world to change.
You've tried it all - DIY'ing your copy, using the "guaranteed success" templates.
But now you have to figure out how to actually sell it - and it's just not taking off like you'd hoped... *crickets*
Your course is unique. Your message should be, too. I dive deep into your business so I can make sure your message is crystal clear - and your offer irresistible - without sounding salesy.
Let me take the headache out of your marketing.
- and raving customers. Have clients lining up for your offer like hipsters love their avo toast. The good kind of stalkers.
and grow your business the authentic way - without investing in an over-priced agency or selling a kidney.
Get copy that not only sounds good but also drives results.
let's do this
Off you go, doing all the cool things you do best in your business.
"...ferris dives into your project until she nails it. She is the best you can get!"
"...ferris was able to put my thoughts into words that resonate and catch the reader"
"...omg i love it! sooo good. You captured exactly what I was trying to say but couldn’t find the right words for. Nailed it! "
That's what said
they
Here's what I know about your offer: it works. Your clients love it. You've watched it change people's lives (or businesses, or bank accounts).
And yet when it's time to put all of that into words on a page? It either sounds a little too safe, a little over-explained, a little like everyone else in your space. Or maybe it sounds like you, but the version from two years ago who was still figuring things out. (Not your fault. Writing's hard when you're the one building the thing.)
Sure, you've done all the big work. Now you just need some much-needed magic to pull it all together (like, "How to sell this thing everywhere?!”) and have your website do the work for you.
Relaaaax. Enter: me. 🙋♀️
salespage or webcopy
Your offer, but make it irresistible.
Let me guess… You’ve poured blood, sweat, and a frankly unreasonable number of late-night edits into your offer. But your sales page? Still underselling it.
It sounds... fine. Professional. Informative. All the things a sales page is technically supposed to be.
But it's not making anyone's pulse quicken or their hand move toward their credit card, is it?
And you know it could be better. You just don't have time to rewrite the whole thing while also, you know, running your actual business.
copy refresh
When your copy needs a quick, expert touch
Sales page: €750 (longform) | €499 (shortform)
Web copy (3-5 pages): starting at €1,499
Includes: kickoff call, mini questionnaire + audit, custom copywriting, Loom walkthrough, and 1 round of revisions
Copy refresh is the quick, high-impact polish.
You hand me your existing copy and I turn it up to 11; I keep the gold (there’s always gold), cut the filler, tighten the spine, and inject the missing you.
Result: Shiny new copy ready to convert, delivered as soon as humanly possible. So you can feel confident hitting publish.
Perfect if you're on a tight timeline or can't commit to a done-for-you project right now—but still want high-quality, professional copy.
done-for-you copy
Rebrand on deck? Outgrown the voice on your site? Or you’re just ready for everything to sound like one person wrote it—you—without it sounding like you cobbled it together over four years using three different copywriters and a lot of wishful thinking.
Done For You goes beyond “pretty words”. I dive deep into your business—your offer, your people, what actually makes them say yes.
You bring the offer. I bring the messaging strategy, the architecture, and the words that actually sell (aka: the relief).
I write the way you'd write it if you had unlimited time and a psychic connection to your ideal client. The kind that makes people go "wait... do they have cameras in my living room?" (Creepy? Yes. Effective? Also yes.) followed by "okay, where do I pay?"
The kind that makes your people feel seen, understood, and slightly called out (in a good way).
Sales page: €1099
Web copy (3-5 pages): starting at €2,499
Includes: kickoff call, questionnaire + mini audit, custom copywriting, Loom walkthrough, and 2 rounds of revisions
You know you need them. Launch series, lead magnet funnel, welcome sequence… whatever moves people from "sounds interesting" to "okay, I'm buying."
But god, it's so much to write. And every time you sit down to do it, you end up staring at a blank doc thinking "what am I even supposed to say here?" Or maybe you've already got a sequence—it's just not getting the opens, replies, or sales you expected.
Well… Emails are kind of my thing. (I know. Weird.)
Whether you choose a refresh (I take what you've got, cut the bloat, tune the pacing, dial up the persuasion) or done-for-you (I build the strategy from scratch and write each email so it has a job—and does it), you get emails infused with buyer psychology, subject lines people want to click, stories that land, proof that actually proves, and just enough personality to make your people think "okay, she's in my head."
We’ll leave the shouty caps, sleaze, and spammy tactics behind and build emails that feel human.
Emails
Good thing you found me.
“I can’t wait to write another email,” said no business owner ever.
Email Refresh: €499 (5 emails) | €599 (7 emails)
Done-For-You: €750 (5 emails) | €999 (7 emails)
includes: kickoff call, mini questionnaire + audit, custom copywriting, Loom walkthrough, and 1 round of revisions
Result: Emails you’re proud to send and your people actually read. The kind they forward to friends, so people actually look forward to hearing from you, because they get dangerously entertaining.
Includes subject lines, preheaders, smart CTAs, light segmentation notes when useful (so the right people get the right message and you stop babysitting the inbox)
- You build trust, warmth, and that very real buying energy (the kind where people are already mentally swiping their card)
- You stay top of mind. Your message becomes the sticky note on their brain.
- You’re seen as the authority—correction: the GOD of your niche.
- And oh, you might even get email stalkers. The good kind. (The ones who read your emails when they're supposed to be working)
Looking at your launch like "there's got to be a better way than this"?
Spoiler: There is.
full launch copy
What’s typically included (scoped to your launch):
Kick-off call
Custom questionnaire + mini audit
Sales page
Launch email sequence (usually 8–12)
Opt-in page + thank-you page with upsell
Social snippets (announcement, FAQ posts, cart-close nudges)
Ads copy
Ongoing Slack support during your launch window.
Loom walkthrough + 1 round of revisions
From €3,499 (based on scope and timeline)
When you’re gearing up for a launch, you don’t need another checklist. You need the whole ecosystem—sales page, launch emails, ad copy, opt-in pages, social snippets, the lot.
BUUUUT I ALSO get that launching can feel like there are SO many moving pieces, SO much pressure and SO many questions like:
"How exactly do I launch this? How long before do I start talking about it? What works and what doesn't?"
"What do I even say? How do I keep people engaged without annoying them before I even start selling?"
I'll help you engage your audience, make them feel seen, and willingly hit that 'Buy Now' button.
(and don't be surprised if you have people DM’ing “when does it open?” before you even announce it)
You've done all the *big* work, and now you just need some much-needed magic to pull it all together (like, "How to sell this thing everywhere?!”).
Perfect for you if you want me fully in your corner from start to finish.
add-ons
From €499.
Need more emails? Extra pages? A bit of this, a bit of that?
Just ask. We can customize your package to fit what you actually need.
Headlines, primary text, and hooks that make people stop mid-scroll and actually click.
€225 for 3 variations (excl. visuals)
Sale announcements, cart-open nudges, personal posts, carousels—whatever keeps your feed warm & your audience leaning in.
€450 for 6 posts (excl. visuals)
The Process
Let's chat!
Homework, but the fun kind
We hop on Zoom and talk business—your goals, your frustrations, what's working, what's not, and what you actually want this copy to do. (Spill it aaall. I'm nosy like that.) If it feels like a match, great. If not, also fine. No pressure to decide on the spot.
After our chat, I'll send you the details of the investment so we can make this official, official! If it’s a yes? We’ll get into some homework, but the fun kind.
Kick-off
Once the questionnaire’s filled out, we kick off. Some clients keep it streamlined and drop messy thoughts in Slack/voice notes/screenshots; others prefer a live brainstorm on Zoom. Both work. I’m easy to reach and feedback is welcome (I use it to make the work better, not defend my ego).
I write, you review
I'll get all hands on deck (or should I say fingers?) and unleash my marketing know-how and sales psychology to get inside the head of your ideal client, while you lean back and do literally anything else.
You’ll get your fresh copy delivered in a Google Doc with comments on the why behind key choices. Plus a Loom walkthrough (if helpful), so you know what I did and why.
You'll get the chance for a revision to tweak your copy until you're truly, madly, deeply in love with it.
Signed, sealed, delivered
Final copy—ready for design or send—lands in your inbox. And oh, I’ll stick around to make sure it rolls out smoothly and to catch any “now that I see it live…” tweaks.
Most copywriters send you a 40-page questionnaire. "Tell me about your brand voice! Who's your ideal client?
I don't. Before you answer a single question, I go digging. Your website, your emails, your Instagram captions… And I map my analysis—where what you're saying doesn't match what you're known for. Where your expertise is ten steps ahead of your messaging. The brilliance you're casually dropping that should be your whole sales page.
I hand you my partly pre-filled questionnaire with a mini brand analysis so we’re aligned on what actually sells this offer. You just add your own input and context.
Way faster for you. Way more accurate for me.
jade van mol - founder centralbark.be
"We've already had two launches that brought in over €250K"
My emails are actually fun to read without ever feeling salesy and yet… they *sell*. .
I honestly don’t know HOW you do it, but it feels like you’re inside my head 😂. Even when it gets more technical, you somehow manage to pull it straight from my brain without needing much input from me.
I could have literally written every single piece myself… except, of course, nowhere near as good. It’s my tone, my knowledge and ideas, but with a solid "Ferris upgrade" layered on top.
Oh, and (I have to mention this too) girl, you are a machine! The speed at which you work and deliver—just *wow*! It’s just incredible to be able to hand off my copy with so much trust and actually have time to breathe again!
yvonne karst -
founder de werfwinkel & koolhydraken
"So ridiculously good and SO spot on. "
Ferris is an absolute genius.
She manages to say exactly like I could’ve said it — even though I secretly know I could never make it sound this fun and catchy.
It feels like she knows my business inside and out. Each copy delivery surprises me in the best possible way & has me bouncing with excitement.
clublifedesign - clublifedesign.com
"She nailed our voice from day one"
We used to struggle to find someone who could really capture our voice while keeping everything clear, sharp, and engaging.
It often felt like we had to micromanage just to get the message across, which took so much extra time and energy.
Working with Ferris completely changed that. She just gets it. Quick, creative, and full of fresh ideas, while also being reliable and so easy to work with. Feedback feels natural because we're always on the same page. Our content feels more aligned than ever, and we can finally focus on the bigger picture knowing the words are in good hands.
She nailed our voice from day one - authentic and somehow always adds that extra something we didn't know we needed. She’s flexible and such a joy to work with!
Whether you need the whole shebang or just one service, I can handle everything from designing visuals (think of me as your content creator), writing things that make people want to be your brand's friend (that's copywriting), and sell your launch without sounding like a tel sell commercial (the marketing stuff). Yep, I think that's pretty much everything.
Write like a real person (not ChatGPT trying to sound human)
(Like, I’m that person that writes in her sleep.)
I'm ferris, btw
Basically, I'm a marketing and copywriting geek.
Copywriter. Marketing strategist. Storyteller.
Imagine I enter your mind (not in a creepy way), gather all your brilliant thoughts and ideas, and weave them into compelling words that feel authentically you. I infuse your personality into the copy, backed by buyer psychology and user experience principles to resonate with your audience.
So it reads like you talking to your favorite client—the one who already gets it and just needs you to say the thing that makes them go "yes, obviously, where do I pay?"
Get damn-it-that’s-good sales copy.
MINUS THE WAIT. AND THE PRICE TAG.
(and save time, energy, and the frustration of doing it all yourself.)
Now, let's make it irresistible.
That's what great copy does.
It speaks to your people. It resonates with them. It makes them feel like they know you. And, in turn, they trust you. They buy from you. They tell their friends about you.
You're brilliant at what you do. Now let's get those words to match, shall we?
you’ve done the hard part. You've built the course.
let's talk
- MERI GERALDINE, GARDENSOFTHESUN.COM
"Our open rates are through the roof (over 50%!), our click rates have doubled & we're on track for this to be our best month this year. "
"I have a tone of voice that's hard to capture for others. Ferris has the uncanny ability to put herself in my shoes, and write as if she's me (but better, as much as I hate to admit this).
Since she started writing copy for our email marketing, she's saved me hours of stress and headache. I casually drop a promotion idea and next thing I know, there's an entire strategy, with launch email, reminder and final call, that makes me want to start shopping at my own store."
- tessa de vries ( Business Growth Expert) tessadevries.com
"I barely have to say anything and she turns it into brilliant copy"
I worked with another copywriter before, but it just didn't work. I ended up rewriting half of it myself because it missed the mark or was too surface-level.
With Ferris, it's different: I barely have to say anything and she turns it into brilliant copy. Even with limited info, she fills in the gaps perfectly. That makes working together completely effortless for me. I don't have to worry about copy anymore.
I recommend you to all my clients right now.
Oh, and her humor! So few copywriters have that, and now I find myself laughing at my own emails.
- LISANNE DROST, NFTWEGWIJS.NL
"I don't even know how to put in words how important and valuable Ferris has been to me."
Se only needs a few braindumps to write compelling copy in a really short time. She keeps surprising me and has helped me so much to grow my business. I could never have done this without her! I'd love to keep her all to myself ;-) but I think everyone needs Ferris!
This is for if you:
have an online course, service, coaching program or shop you want to show off
like marketing that's dull, standard and full of jargon
want your copy to be more than just words on a page - but with some personality
don’t really know what you offer and who you want to speak to
This is for you if you:
Believe that copywriting isn’t worth the investment and fancy haggling over prices (Sorry, that's not my style)
not
you
are ready to leave your clients thinking:"This one's the real deal."
are hoping for an automatic sales machine. this isn’t it. Good copy helps, but it isn’t a magic wand.
are not the new kid on the block anymore. You have proven results, you have clients, and you have a story
Haven't turned a profit yet (Keep pushing, you'll make it. We can talk after that)
are TIRED OF SOUNDING LIKE EVERYONE ELSE, WITH bland, same-as-the-next-guy copy
01
Can I get a custom package?
Sure can! If you need “a bit of this, a dash of that,” we’ll mix and match a combo that fits your business and your goals. Just tell me what you need, and we'll figure it out.
02
HOW DO YOU MAKE IT SOUND LIKE ME?
I'd say it's part experience and part stalker 😂 just kidding (kinda...). Finding your brand's perfect voice is no easy task, but I'm up for the challenge!
I don't just ask you a bunch of brand voice questions and call it a day. I go digging—your website, your emails, your Instagram captions, voice notes, random thoughts you've dropped in passing.
I listen to how you talk, what you emphasize, the phrases you repeat, the jokes you make. Then I take all of that and weave it into copy that sounds like you—just sharper, clearer, and with a little more edge.
By the time we're done, people won't even know I wrote it. (That's the point.)
03
FOR WHO IS THE full LAUNCH package?
This offer isn't for everyone. In fact, it's only for one person a month.
Why only one? Well, it's because I want to make sure I can give your launch the time and attention it deserves. I want to really get to know you, your business, and your audience, so I can create content that really sounds like you.
Plus, I’ll treat your business like my own… which means I don't work with just anyone. To respect your time (and mine) an quick chat will help fast-tracks if we’re a fit or not.
04
HOW long does it take & when can we get started?
Depends on the scope, but here's the general vibe:
Copy Refresh: 1 week
Done-For-You Sales Page or Web Copy: 2–3 weeks
Full Launch Copy: 3–6 weeks
I work with a limited amount of clients a month so I can give your project the attention it deserves (not just copy-paste you into a template and call it a day).
I usually book out 2–3 months in advance, and it's first-come, first-served.
So if you've got a launch coming up or a deadline breathing down your neck, let's talk sooner rather than later.
05
I'M PRETTY NEW TO THIS WHOLE ONLINE BUSINESS THING. is this for me?
My clients are usually a few years in—they've already got an offer that works, revenue coming in, and an audience that knows who they are.
If you’re still piecing your offer together or just getting your first few clients, that’s perfectly fine — this might be a bit early. I usually come in once things are running, and you’re ready to make them run smoother (and sell faster).