Premium copy with the take-my-money effect, without the ick.
For high-level coaches, industry leaders and business owners who are already playing in the big leagues… and know their copy could be doing a hell of a lot more.
Sales copy with the take-my-money effect, without the ick.
Your business outgrew "good enough" copy a while ago.
You've got launches that sell. Clients that rave. You already know the game.
Now let's make your next launch your best one yet.
More "hell yes." Less "that'll do."
And you know damn-that's-good copy isn't gonna write itself, but...
When you read it back you think, "It'll do for now." Even though you know "fine" isn't exactly your business strategy.
If we're being dead honest, you wish your offers would just bloody sell themselves. (...or at the very least, stop relying quite so heavily on you.)
You've considered handing it off more than once... you just hadn't found anyone you trusted enough with your voice. (Hi, there!)
It’s giving plain yogurt, when really, your offer suite is the cherry amaretto cheesecake
Consider your next launch fully booked... and your calendar a whole lot lighter.
...so "launch new offer," "rewrite sales page," and "welcome another wave of dream clients" are all competing for Monday's attention.
Because, heck, you've got bigger decisions to make.
Turns out, running an online business at this level comes with so.many.written.words.
Sales pages. Launch emails. Funnels. Upsell pages. Opt-in pages. Ads.
(Seriously... who signed us up for all this?)
You've written your own copy this whole time and it's gotten you here. Now you want a professional to take "it'll do" copy into finger-licking good copy that sells out high-ticket offers.
Hi. Good call.
Get the sales page you keep rereading because damn, that's exactly what you meant. (Is there such a thing as too many Stripe notifications? We're going to find out.)
Launch week just got a whole lot lighter... and seriously more profitable.
the kind used to dropping multi-five figures without blinking. Because your words make your dream client think you wrote it specifically for them. (Because basically, we did.)
You know... like the smart, funny, brilliant human behind the business.
Bland-sounding-like-every-other-coach-with-a-ChatGPT-account-copy? Sorry, don't know her.
let's do this
Off you go, doing all the cool things you do best in your business.
- tessa de vries ( Business Growth Expert) tessadevries.com
"I barely have to say anything and she turns it into brilliant copy"
I worked with another copywriter before, but it just didn't work. I ended up rewriting half of it myself because it missed the mark or was too surface-level.
With Ferris, it's different: I barely have to say anything and she turns it into brilliant copy. Even with limited info, she fills in the gaps perfectly. That makes working together completely effortless for me. I don't have to worry about copy anymore.
Oh, and her humor! So few copywriters have that, and now I find myself laughing at my own emails.
lISETTE DE JONG, ONEINDIGVERMOGEN.NL
"The webinar emails and salespage generated €32,000 in one week, all organically"
Before working with Ferris, I was constantly second-guessing my copy. What our collaboration gave me was so much more than good copy. Ferris helped me build a lead and sales page I’m genuinely proud of and that convert incredibly well. For the first time, I ran a webinar using only my email list and the copy Ferris wrote, without spending anything on ads, and generated €32,000 in revenue.
Ferris has a real talent for quickly understanding you and your business, and translating that into copy that feels personal and converts. But just as important: I finally feel confident in my copy.
Great copywriters are genuinely hard to find. Ferris is one of them. If you can work with her, do it. The return on investment speaks for itself.
jade van mol - founder centralbark.be
"We've already had two launches that brought in over €250K"
My emails are actually fun to read without ever feeling salesy and yet… they *sell*. .
I honestly don’t know HOW you do it, but it feels like you’re inside my head 😂. Even when it gets more technical, you somehow manage to pull it straight from my brain without needing much input from me.
I could have literally written every single piece myself… except, of course, nowhere near as good. It’s my tone, my knowledge and ideas, but with a solid "Ferris upgrade" layered on top.
Oh, and (I have to mention this too) girl, you are a machine! The speed at which you work and deliver—just *wow*! It’s just incredible to be able to hand off my copy with so much trust and actually have time to breathe again!
Here's what I know about your offer: it works. Your clients love it. You've watched it change people's lives (or businesses, or bank accounts).
And yet when it's time to put all of that into words on a page? It either sounds a little too safe, a little over-explained, a little like everyone else in your space. Or maybe it sounds like you, but the version from two years ago who was still figuring things out. (Not your fault. Writing's hard when you're the one building the thing.)
And it's not making anyone's pulse quicken or their hand move toward their credit card, is it?
Yu know it could be better. You just don't have time to rewrite the whole thing while also, you know, running your actual business.
Relaaaax. Enter: me. 🙋♀️
salespage or webcopy
Turning "nice website" into "where do I apply?"
done-for-you copy
Rebrand on deck? Outgrown the voice on your site? Or you’re just ready for everything to sound like one person wrote it—you—without it sounding like you cobbled it together over four years using three different copywriters and a lot of wishful thinking.
Done For You goes beyond “pretty words”. I dive deep into your business—your offer, your people, what actually makes them say yes.
You bring the offer. I bring the messaging strategy, the architecture, and the words that actually sell (aka: the relief).
I write the way you'd write it if you had unlimited time and a psychic connection to your ideal client. The kind that makes people go "wait... do they have cameras in my living room?" (Creepy? Yes. Effective? Also yes.) followed by "okay, where do I pay?"
The kind that makes your people feel seen, understood, and slightly called out (in a good way)... and credit cards mysteriously appearing.
Sales page: €2999
Web copy (3-5 pages): starting at €4,999
Includes: kickoff call, questionnaire + mini audit, custom copywriting, Loom walkthrough, and 2 rounds of revisions
walk away with:
A website you're excited to send people to. Not the kind you quietly hope people don't read too closely.
Fewer moments of staring at your own sales page thinking:
"Is this actually good?"
Copy that makes you go "yes, THAT'S what I was trying to say." And then some
You know you need them. Launch series, lead magnet funnel, welcome sequence… whatever moves people from "sounds interesting" to "okay, I'm buying."
But god, it's so much to write. And every time you sit down to do it, you end up staring at a blank doc thinking "what am I even supposed to say here?" Or maybe you've already got a sequence—it's just not getting the opens, replies, or sales you expected.
Well… Emails are kind of my thing. (I know. Weird.)
Get emails infused with buyer psychology, subject lines people want to click, stories that land, proof that actually proves, and just enough personality to make your people think "okay, she's in my head."
We’ll leave the shouty caps, sleaze, and spammy tactics behind and build emails that feel human.
Emails
Good thing you found me.
“I can’t wait to write another email,” said no business owner ever.
Done-For-You: €1299 (7 emails) | €1799 (10 emails)
includes: kickoff call, mini questionnaire + audit, custom copywriting, Loom walkthrough, and 1 round of revisions
Result: Emails you’re proud to send and your people actually read. The kind they forward to friends, so people actually look forward to hearing from you, because they get dangerously entertaining.
Includes subject lines, preheaders, smart CTAs, light segmentation notes when useful (so the right people get the right message and you stop babysitting the inbox)
- You build trust, warmth, and that very real buying energy (the kind where people are already mentally swiping their card)
- You stay top of mind. Your message becomes the sticky note on their brain.
- You’re seen as the authority—correction: the GOD of your niche.
- And oh, you might even get email stalkers. The good kind. (The ones who read your emails when they're supposed to be working)
Looking at your launch like "there's got to be a better way than this"?
Spoiler: There is.
full launch copy
What’s typically included (scoped to your launch):
Kick-off call
Custom questionnaire + mini audit
Sales page
Launch email sequence (usually 10–15)
Opt-in page + thank-you page with upsell
Social snippets (announcement, FAQ posts, cart-close nudges)
Ads copy
Ongoing Slack support during your launch window.
Loom walkthrough + 2 rounds of revisions
From €6999 (based on scope and timeline)
A launch has a LOT of moving pieces.
Sales page. Email sequence. Opt-in. Thank-you page. Social snippets. Ad copy. Cart-close emails. That one post that turns your warm audience into buyers.
And all of it needs to sound like you, build momentum, sell without being annoying, and also — obviously — convert.
That's a lot to ask of yourself when you're also running the actual business.
So don't.
Hand me the launch. I get my full copy brain (and eight years of knowing what actually moves people from "sounds interesting" to "I'm in") all over it... from messaging strategy to the last email in the sequence. So your audience seen, and willingly hits that 'Buy Now' button. (and don't be surprised if you have people DM’ing “when does it open?” before you even announce it)
You've done all the *big* work, and now you just need some much-needed magic to pull it all together (like, "How to sell this thing everywhere?!”).
Perfect for you if you want me fully in your corner from start to finish.
Give your launch the champagne tower treatment.
The Process
Let's chat!
Homework, but the fun kind
We hop on Zoom and talk business—your goals, your frustrations, what's working, what's not, and what you actually want this copy to do. (Spill it aaall. I'm nosy like that.) If it feels like a match, great. If not, also fine. No pressure to decide on the spot.
After our chat, I'll send you the details of the investment so we can make this official, official! If it’s a yes? We’ll get into some homework, but the fun kind.
Kick-off
Once the questionnaire’s filled out, we kick off. Some clients keep it streamlined and drop messy thoughts in Slack/voice notes/screenshots; others prefer a live brainstorm on Zoom. Both work. I’m easy to reach and feedback is welcome (I use it to make the work better, not defend my ego).
I write, you review
I'll get all hands on deck (or should I say fingers?) and unleash my marketing know-how and sales psychology to get inside the head of your ideal client, while you lean back and do literally anything else.
You’ll get your fresh copy delivered in a Google Doc with comments on the why behind key choices. Plus a Loom walkthrough (if helpful), so you know what I did and why.
You'll get the chance for a revision to tweak your copy until you're truly, madly, deeply in love with it.
Signed, sealed, delivered
Final copy—ready for design or send—lands in your inbox. And oh, I’ll stick around to make sure it rolls out smoothly and to catch any “now that I see it live…” tweaks.
Most copywriters send you a 40-page questionnaire. "Tell me about your brand voice! Who's your ideal client?
I don't. Before you answer a single question, I go digging. Your website, your emails, your Instagram captions… And I map my analysis—where what you're saying doesn't match what you're known for. Where your expertise is ten steps ahead of your messaging. The brilliance you're casually dropping that should be your whole sales page.
I hand you my partly pre-filled questionnaire with a mini brand analysis so we’re aligned on what actually sells this offer. You just add your own input and context.
Way faster for you. Way more accurate for me.
Whether you need the whole shebang or just one service, I can handle everything from designing visuals (think of me as your content creator), writing things that make people want to be your brand's friend (that's copywriting), and sell your launch without sounding like a tel sell commercial (the marketing stuff). Yep, I think that's pretty much everything.
Write like a real person (not ChatGPT trying to sound human)
(Like, I’m that person that writes in her sleep.)
I'm ferris, btw
Basically, I'm a marketing and copywriting geek.
Copywriter. Marketing strategist. Storyteller.
clublifedesign - clublifedesign.com
"She nailed our voice from day one"
We used to struggle to find someone who could really capture our voice while keeping everything clear, sharp, and engaging.
It often felt like we had to micromanage just to get the message across, which took so much extra time and energy.
Working with Ferris completely changed that. She just gets it. Quick, creative, and full of fresh ideas, while also being reliable and so easy to work with. Feedback feels natural because we're always on the same page. Our content feels more aligned than ever, and we can finally focus on the bigger picture knowing the words are in good hands.
She nailed our voice from day one - authentic and somehow always adds that extra something we didn't know we needed. She’s flexible and such a joy to work with!
- MERI GERALDINE, GARDENSOFTHESUN.COM
"Our open rates are through the roof (over 50%!), our click rates have doubled & we're on track for this to be our best month this year. "
"I have a tone of voice that's hard to capture for others. Ferris has the uncanny ability to put herself in my shoes, and write as if she's me (but better, as much as I hate to admit this).
Since she started writing copy for our email marketing, she's saved me hours of stress and headache. I casually drop a promotion idea and next thing I know, there's an entire strategy, with launch email, reminder and final call, that makes me want to start shopping at my own store."
suzanna clark,
business coach
"Ferris has a real talent for fully seeing someone and translating their magic into words."
"As a business coach, I audit a lot of sales pages. I usually have streams and streams of comments. Until one day I went through a client's page and had nothing to say apart from: WOW. WHO IS YOUR COPYWRITER?! That was Ferris.
Ferris is a super talented copywriter. She takes the time to really understand you, your business, brand and offers and somehow translates all of that into copy that feels completely true to you.
She’s just wonderful to work with: reliable, professional, kind and incredibly thorough. Her attention to detail, fast execution and willingness to go the extra mile (even when she technically didn’t have to) made the whole process feel effortless.
Having Ferris write my sales pages felt like a luxury. I now read them back and think: wow, this sounds amazing. I want to buy it!”
yvonne karst -
founder de werfwinkel & koolhydraken
"So ridiculously good and SO spot on. "
Ferris is an absolute genius.
She manages to say exactly like I could’ve said it — even though I secretly know I could never make it sound this fun and catchy.
It feels like she knows my business inside and out. Each copy delivery surprises me in the best possible way & has me bouncing with excitement.
Imagine I enter your mind (not in a creepy way), gather all your brilliant thoughts and ideas, and weave them into compelling words that feel authentically you. I infuse your personality into the copy, backed by buyer psychology and user experience principles to resonate with your audience.
So it reads like you talking to your favorite client—the one who already gets it and just needs you to say the thing that makes them go "yes, obviously, where do I pay?"
Get damn-it-that’s-good sales copy.
MINUS THE WAIT. AND THE ROBOT VOICE.
(and save time, energy, and the frustration of doing it all yourself.)
Now, let's make it irresistible.
you’ve done the hard part. You've built the offer suite.
let's talk
The years of expertise you've built?
People finally notice.
The authority you've already earned?
People finally feel it.
The offer you've been underselling?
People finally understand why it's worth every cent.
And those Stripe notifications?
Well. Let's just say your phone might get annoying.
In the best possible way.
"...ferris is the best you can get!"
"...I now read my own sales page and think, wow, I want to buy this!"
"idk what magic you are use but it's amazing! you seriously went above and beyond"
"I'm completely in love with my salespage. I just want to buy my own program! I could never have written it like this myself"
"the whole experience was amazing from A-Z. you're a word magician! Do yourself a favor and hire Ferris right NOW"
"the emails are just brilliant. you totally nailed it!"
This is for if you:
have an online course, service, coaching program or shop you want to show off
want me to "humanize" your AI-generated sales page.
are not afraid of a little spice in your copy. You have a sense of humor and you want it to actually show up.
don’t really know what you offer and who you want to speak to
This is for you if you:
Believe that copywriting isn’t worth the investment and fancy haggling over prices (Sorry, that's not my style)
not
you
want it to actually be good. Not template-good or "my VA took a shot at it" good. Good good.
are hoping for an automatic sales machine. this isn’t it. Good copy helps, but it isn’t a magic wand.
are not the new kid on the block anymore. You have proven results, clients, and the offer.
Haven't turned a profit yet (Keep pushing, you'll make it. We can talk after that)
are TIRED OF SOUNDING LIKE EVERYONE ELSE, WITH bland, same-as-the-next-guy copy
01
Can I get a custom package?
Sure can! If you need “a bit of this, a dash of that,” we’ll mix and match a combo that fits your business and your goals. Just tell me what you need, and we'll figure it out.
02
HOW DO YOU MAKE IT SOUND LIKE ME?
I'd say it's part experience and part stalker 😂 just kidding (kinda...). Finding your brand's perfect voice is no easy task, but I'm up for the challenge!
I don't just ask you a bunch of brand voice questions and call it a day. I go digging—your website, your emails, your Instagram captions, voice notes, random thoughts you've dropped in passing.
I listen to how you talk, what you emphasize, the phrases you repeat, the jokes you make. Then I take all of that and weave it into copy that sounds like you—just sharper, clearer, and with a little more edge.
By the time we're done, people won't even know I wrote it. (That's the point.)
03
FOR WHO IS THE full LAUNCH package?
This offer isn't for everyone. In fact, it's only for one person a month.
Why only one? Well, it's because I want to make sure I can give your launch the time and attention it deserves. I want to really get to know you, your business, and your audience, so I can create content that really sounds like you.
Plus, I’ll treat your business like my own… which means I don't work with just anyone. To respect your time (and mine) an quick chat will help fast-tracks if we’re a fit or not.
04
HOW long does it take & when can we get started?
Depends on the scope, but you can usually expect your first copy draft within 2 weeks of our kick-off. I work with a limited amount of clients a month so I can give your project the attention it deserves (not just copy-paste you into a template and call it a day).
I usually book out 6 weeks in advance, and it's first-come, first-served.
So if you've got a launch coming up or a deadline breathing down your neck, let's talk sooner rather than later.
05
I'M PRETTY NEW TO THIS. is this for me?
My clients are usually a few years in—they've already build a strong reputation, got an offer that works, multiple 66 or 7-figure revenue coming in, and an audience that knows who they are. And they want someone who gets that, matches that, and doesn't need hand-holding.
If you’re still piecing your offer together or just getting your first few clients, this might be a bit early. I usually come in once things are running, and you’re ready to make them run smoother (and sell faster).
06
Your copy is pretty cheeky. Does that mean mine will be too?
The short answer is: only if that's you. The long answer: it depends.
I've written for clients with every level of "seriousness" under the sun.
Business owners who came from corporate. Who speak on stages and get quoted in Forbes. Corporate consultants. Therapists. Executive coaches. Brand strategists.
For some, that voice is calm and composed. For others, it’s bold and unfiltered. Sometimes it’s funny. Sometimes it’s not. And no, that doesn’t mean your copy has to be funny or full of emojis and slang.
We can keep it subtle *and* a little spicy. Personal *without* losing authority. Strategic *and* witty.
(Actually, that’s usually when people start paying attention.)
So if your copy is currently giving ✨polite elevator pitch✨ instead of 'holy crap, I need this'?
That's fixable. (And it's kinda my specialty.)
Most of all, I write HUMAN. And your copy should sound like it came from one. (Specifically, you.)
Cheeky optional.